More Visits Than NYC’s Population. Still Underserved.

Inside the Oklahoma City district that has more annual visits than NYC’s population and is still underserved

According to the latest report, the Adventure District recorded 12.16 million visits between June, 2024 and May, 2025.

That’s not just a nice-to-have stat for tourism marketing, it’s a hard number that points to serious, year-round foot traffic with limited commercial infrastructure to support it.

For investors, developers, and operators, it raises one question:
What’s missing and who’s going to build it?

What 12.16 Million Actually Looks Like

  • Over 33,000 visits per day — nearly two sold-out Thunder Games at the Paycom Center every day for an entire year
  • More than 1 million visits per month
  • Nearly 3x the 2024 passenger traffic at Will Rogers World Airport
  • More annual visits than the combined populations of NYC, Houston, and Philadelphia

And it’s not seasonal. It’s consistent traffic, spread across attractions that serve families, tourists, locals, and national event attendees.

The Gap: Demand with No Infrastructure

Despite the volume, there’s very little surrounding infrastructure:

  • A handful of fast food chains
  • Internal food options at the attractions
  • Minimal standalone retail

Visitors spend an average of 34–70 minutes at district venues. That’s long enough to support food, drink, and retail stops, but those options are few and far between.

According to EPS projections, the area can currently support:

  • 38,000+ sq ft of restaurant space
  • 11,000+ sq ft of retail
  • Up to 50,000 sq ft with a strong anchor concept

Who This Is For

If you’re in:

  • QSR or fast casual expansion
  • Family or adult entertainment
  • Retail or mixed-use development
  • Hospitality site selection
  • Event-based business model

The Adventure District should be on your radar. It has state-level traffic, city zoning, and small-market pricing — for now.

Why the Timing Is Right

  • Annual visitation is up 15.8% year over year
  • New venues like BoomBox Beach Club are activating underused land
  • Traffic peaks during evenings and weekends — prime time for restaurants and entertainment
  • Public investment is already in motion: trails, signage, infrastructure

Explore the Opportunity

The traffic is here. The demand is here. What’s missing is your concept.

Explore the attractions drawing millions each year:

Let’s talk about what your business could bring to 12.16 million visits.

Explore Development Opportunities