City Council approves OKC’s Adventure District Business Improvement District
Home to the state’s most outstanding visitor attractions, OKC’s Adventure District will begin the new year with a new Business Improvement District (BID) as Oklahoma City’s City Council unanimously approved the BID.
“This is an exciting day for those of us who have been a part of OKC’s Adventure District since its inception. Working together as a district to provide support for a variety of efforts designed to enhance the image of the corridor has always been our vision,” said Craig Cress, Executive Director of ASA/USA Softball.
A BID is a special district that allows for a commercial property assessment to finance services and improvements in a specific area. BIDs are common in commercial districts throughout the nation and have proven to be an integral part of revitalization efforts. Oklahoma City currently has four BIDs in place and nine other districts working to establish BIDs.
The primary benefits for creating OKC’s Adventure District BID include:
- Collaborative marketing efforts
- Capturing more customers from major surges in visitors with trolleys, retailers and restaurants
- Provide a consistent promotional message to drive business to existing properties, retailers and restaurants already in the District
- Actively recruit new businesses to the area
- Provide additional opportunities to secure public funding for priority projects within the District
OKC’s Adventure District is located at the crossroads of I-35 and I-44, making it OKC’s place to play. In 2000, the attractions combined their resources to create the Adventure District to promote and market all attractions, organizations, businesses or governmental entities in and around OKC’s Adventure District to create a premier entertainment destination.